Closed
California state funding opportunity
2024 Permanent Local Housing Allocation Program Non-Entitlement Local Government Competitive
Department of Housing and Community Development
- Portal ID106140
- StatusClosed
Competitive proposals usually start 6+ weeks out.
Program summary
Synopsis
The principal goal of this program is to provides grants to Non-entitlement Local Governments in California to assist persons experiencing or At risk of homelessness and investments that increase the supply of housing to households with incomes of 60 percent or less of area median income.
The non-Entitlement competitive grant program component prioritizes assistance to persons experiencing or At risk of homelessness and investments that increase the supply of housing to households with incomes of 60 percent or less of area median income. A. Eligible Applicants An Applicant must be a Non-Entitlement Local Government. A Non-Entitlement Local Government means a Local Government in an area which is not a metropolitan city or part of an urban county, a Local Government that, as of September 1, 2017, was an incorporated city with a population of less than 50,000 or a county with an unincorporated area population of less than 200,000 persons, which had not entered into a three-year Urban County Cooperation Agreement, or a Local Government that was not otherwise entitled to receive CDBG funds directly from HUD. See Appendix A for a list of eligible Applicants for Non-Entitlement Local Government for fiscal year 2019-20. For applications that include the development of a Rental Housing project, the Sponsor must be a co-Applicant with the Non-Entitlement Local Government, pursuant to Guidelines Section 400. Sponsor includes the general partner(s); if there are two general partners, both must submit all the required co-Applicant documents. B. Eligible Activities Pursuant to Guidelines Section 401, eligible activities under this PLHA competitive NOFA are limited to the following and must take place within the jurisdiction of the Applicant Local Government: 1. Development of new multifamily rental housing that is Affordable to households at or below 60 percent of AMI or substantial rehabilitation of multifamily rental housing that will be Affordable to households at or below 60 percent of AMI, but which is not currently restricted as Affordable housing. In order to be eligible as “substantial rehabilitation”, a project must complete a minimum of $40,000 per unit in hard construction costs; or 2. Assistance to persons who are experiencing or At risk of homelessness, including, but not limited to, through rapid rehousing, or rental assistance, supportive services and case management services that allow people to obtain and retain housing, operating and capital costs for navigation centers, or new construction, rehabilitation, or preservation of permanent or transitional rental housing C. Funding Limits The maximum application amount, including administrative costs, for the development of new multifamily rental housing or substantial rehabilitation of a multifamily rental housing project, or development of a navigation center is $3 million. The minimum application amount shall be $500,000. Administrative expenses may be incurred to implement the project or program activity, up to a maximum of five percent of the grant amount. The total NOFA amount will be distributed equally to the two eligible activities, based on scores relative to all other applications. If there are insufficient eligible applications to utilize the allocation for one activity, any unused funds will be used to fund any other eligible applications in the other activity set forth in Section 401(a) of the Guidelines and this NOFA.
Timeline
Key dates
-
May 1, 2025
Opportunity posted to California Grants Portal -
July 22, 2025
Applications close -
September 2025
Expected award date
Who may apply
Eligibility
Eligible applicant types as published by the awarding agency:
- Public Agency
- Additional info on eligibility
- An Applicant must be a Non-Entitlement Local Government.
- Geography
- See Appendix A in the 2024 PLHA Program Non-Entitlement Local Government Competitive Component Notice of Funding Availability for a list of eligible Applicants for Non-Entitlement Local Government for fiscal year 2024-25
Awarding agency
Additional information
- Agency name
- Department of Housing and Community Development
- Full announcement
- View the full announcement ↗
- Grantor contact
-
PLHA Program
1-916-263-2771
CPLHA@hcd.ca.gov
Funding
Funding source
- Source
- State
- Funding method
- Advances & Reimbursement(s)
- Notes
- Funding for this NOFA is provided pursuant to Senate Bill (SB) 2 (Chapter 364, Statutes of 2017). SB 2 established the Fund and authorizes the Department to allocate 70 percent of moneys collected
Government Grants Consulting
Federal, state, and local grant funding is highly competitive, and the gap between a complete application and a winning one usually comes down to strategy, compliance, and execution. GTC 360° Advisors supports organizations across the entire grant lifecycle — from identifying the right opportunities to managing the award long after it is won. The questions below cover how our grant consulting practice works and the organizations we serve.
What is government grant consulting, and how does GTC 360° Advisors help?
Government grant consulting means guiding an organization through the full grant lifecycle — research, eligibility review, strategy, writing, submission, and post-award compliance. GTC 360° Advisors manages this end to end, pairing grant writers, project managers, financial analysts, and compliance analysts to maximize the odds of an award and keep it in good standing afterward.What types of organizations can GTC 360° Advisors help win grants?
GTC 360° Advisors supports municipalities, state agencies, nonprofits, school districts, tribal governments, higher education institutions, and private companies pursuing grant funding. Clients have included the City of Los Angeles, Texas A&M University, the Montana State University System, Virginia Commonwealth University, and nonprofit partners such as the Walton Family Foundation and Blue Meridian Partners.What federal agencies has GTC 360° Advisors secured funding from?
GTC 360° Advisors has secured funding from agencies including the Departments of Energy, Transportation, Housing and Urban Development, Agriculture, Health and Human Services, Commerce (EDA and NIST), Education, and State, as well as FEMA, EPA, NSF, NIH, HRSA, SAMHSA, and the CDC. The firm has won over $860 million and counting in federal and state contracts and grants for its clients.Does GTC 360° Advisors handle state and local grants, or only federal?
GTC 360° Advisors pursues grant funding at the local, state, federal, and international levels. The firm’s advisor network is positioned in every state to help clients identify and compete for regional and state-level funding in addition to federal opportunities.What is GrantSignal AI, and how does it help find grant opportunities?
GrantSignal AI is GTC 360° Advisors’ AI-powered funding intelligence platform. It aggregates federal, foundation, and other public funding sources into a single dashboard, then uses AI to match opportunities to an organization’s mission, eligibility, and capacity — rather than relying on simple keyword search — and sends alerts as new, winnable opportunities appear.Does GTC 360° Advisors provide grant compliance and post-award management?
Yes. GTC 360° Advisors manages grants through close-out, including compliance with 2 CFR 200 (Uniform Guidance), Davis-Bacon labor standards, Section 3, environmental review requirements, and funder reporting obligations. The firm builds compliance systems and reporting frameworks so clients stay in good standing with federal and state grantors.What is GTC 360° Advisors’ track record on grant applications?
GTC 360° Advisors has historically maintained an 88%-plus win rate on the grant applications it has submitted, including a 100% win rate in 2024 across several highly competitive programs. Recent wins include $180 million in EDA Tech Hubs funding for three consortia and $20 million in EDA Recompete funding for the City of Birmingham, Alabama.Can nonprofits and higher education institutions work with GTC 360° Advisors on grants?
Yes. GTC 360° Advisors regularly supports nonprofits and universities with grant strategy, writing, and administration, including current work with the Walton Family Foundation, Blue Meridian Partners, Texas A&M University, the Montana State University System, and Virginia Commonwealth University.
Working With GTC 360° Advisors
Every engagement is scoped around the organization in front of us — its goals, its deadline, and the internal capacity it already has. Pricing, team assignments, and project milestones are agreed before any work begins, so there are no surprises mid-project. Below are the questions prospective clients and partners ask us most often.
How much does it cost to work with GTC 360° Advisors?
Pricing is customized to the scope, timeline, and budget of each engagement, with both hourly and fixed-fee options available depending on the deliverable. GTC 360° Advisors prices transparently, with no hidden fees for administrative or incidental work, and structures fees so clients gain a full team of senior professionals for less than the cost of a single in-house hire.What is the process for getting started with GTC 360° Advisors?
Engagements typically start with a conversation about your organization’s goals, funding needs, or growth targets, followed by a scoped proposal outlining services, team, and pricing. From there, GTC 360° Advisors assigns team members matched to the work and begins with research, strategy, or capture planning, depending on the engagement.How long does it take to see results from a grant or contract engagement?
Timelines vary by opportunity: some grant or contract cycles run a few months from research to submission, while others (large infrastructure or multi-year programs) take longer and continue through post-award management. GTC 360° Advisors sets clear project timelines and milestones at the start of every engagement so clients know what to expect.Does GTC 360° Advisors work with organizations outside the United States?
GTC 360° Advisors primarily supports U.S.-based government contracts, grants, and business development, but its public affairs and business development services extend internationally through its global partner network for clients running cross-border campaigns.Can I join the GTC 360° Advisors Network as a consultant or subject matter expert?
Yes. GTC 360° Advisors welcomes applications from experienced firms and freelancers who align with its mission and values to join the GTC 360° Advisors Network, giving members access to mutual marketing, referrals, and new client opportunities.How do I contact GTC 360° Advisors to discuss a project?
You can reach GTC 360° Advisors at info@gtc360.com or through the contact form at gtc360.com/join-our-network. The firm typically responds to discuss goals, funding needs, or growth targets and outline next steps for an engagement.
Planning for the next cycle?
Tell us the opportunity and we will come back with an honest read on fit, the partners you would need, and what a compliant submission takes.