As Account Manager at GTC 360° Advisors, Lizzy Peake works on a variety of business development, marketing, and research efforts and provides clients with top-notch service and support.
Lizzy has a wide range of research, technical writing, marketing, and business development experience across the non-profit, legal, environmental, and technology industries.
Her non-profit experience includes work for a marine research and conservation organization in the right whale research department, where she archived and documented copepod samples. She also analyzed and catalogued videos of right whale behavior for use in species conservation efforts and education and outreach initiatives.
She has also conducted field research for a social enterprise in India and was tasked with developing a framework for a Beekeeping Resource Center. The social enterprise aims to empower farmers and boost agricultural productivity by providing farmers with beekeeping training and supplies. As part of her research project, she traveled to rural districts of Madhya Pradesh, interviewing farmers about their beekeeping challenges, successes, and gaps in resources. She also interviewed local non-profits and political leaders on community initiatives, goals, and needs of each district. Her fieldwork culminated in a report of the elements needed to create an impactful Beekeeping Resource Center. Her report was utilized by the social enterprise to build a Resource Center in Madhya Pradesh to better equip farmers for beekeeping success.
In the education non-profit space, Lizzy worked abroad as an ESL teacher, and was the first foreign English teacher in a village school in Nakhon Phanom, Thailand. Lizzy developed, executed, and refined an English language curriculum for ages 7 to 15, working with both fellow teachers and students to increase student English language abilities.
In the legal sector, Lizzy has worked as a scientific research paralegal for a plaintiff firm in the drugs and medical devices department. She conducted and summarized medical and pharmaceutical research from multiple sources, including academic and medical journals, university publications, and FDA documents, to support the multi-district litigation.
She has also worked on the corporate side of the legal industry in the business development department, where she assisted in client-tailored requests for proposals, conducted industry and competitive intelligence research across the technology, labor & employment, pharmaceutical, arbitration, and antitrust spaces, and compiled firm visibility and recruitment materials.
As the first business development manager for an environmental impact assessment company, she organized and managed the pipeline and sales cycle, took charge of the marketing initiatives, and researched and applied for federal grant and contract opportunities for the firm.
In the B2B SaaS space, she worked on the business development team for a remote firmware monitoring and debugging platform, helping the team to streamline and refine the business development process. As demand generation marketing manager for a logistics and transportation startup, she worked on targeted, tailored outreach campaigns, marketing campaigns for industry conferences, and social media initiatives to expand current accounts and reach new audiences.
Lizzy has a Master of Science in International Development from the London School of Economics and Political Science in London, England, and graduated magna cum laude and Phi Beta Kappa from Mount Holyoke College with a Bachelor of Arts in Environmental Studies and Sustainable Development.
- Research assistant to marine research organization, helping to catalogue and categorize documents of right whale behavior, for use in species conservation efforts and marine education programs.
- Conducted on-the-ground fieldwork for an agricultural social enterprise in Madhya Pradesh, India, using the findings to develop a framework for a Beekeeping Resource Center. This framework was employed by the social enterprise to construct a Resource Center in Madhya Pradesh.
- Designed, implemented, and refined and English-language curriculum, with a plan for each grade, from ages 7 to 15 in local village school in Nakhon Phanom, Thailand.
- Sought and retained a specialized medical expert to support a multi-district litigation for a plaintiff law firm.
- Presented client-tailored presentations of corporate law firm’s most relevant legal cases, victories, and legal team for prospective clients.
- Identified enterprise sales prospects, compose series of outreach materials for remote firmware monitoring and debugging platform; identified a series of enterprise accounts, wrote targeted, tailored content to these prospects, and aided in the increase in meetings booked and deals closed for the company.
- Organized and showcased monthly webinars for an environmental impact assessment company, highlighting innovative environmental companies and the importance of rigorous environmental impact assessments; successfully increased webinar registrations by threefold and boosted new business opportunities.
- Identified and applied for government grants and government contract work relevant to an environmental impact assessment company’s research and analytical capabilities.
- Prepared comprehensive Account Based Marketing strategy for use by a logistics and transportation startup.
- Provided on-the-ground marketing support for a transport and logistics industry conference; composed and executed pre- and post-conference marketing materials.
Prior to joining GTC 360° Advisors, Bethany Banks spent over a decade at the U.S. Department of State, where she managed and implemented global counterterrorism, border security, and aviation security capacity building programs. She also advised senior officials on sensitive foreign policy issues related to arms sales and transfers, security assistance, and force posture.
Bethany Banks has substantial expertise in multi-stakeholder engagement, strategic planning and crisis response, and , and she has received multiple public service awards developing innovative responses to global political conflict and crisis, as well as for strategic planning and implementation of Minister and Presidential level policy initiatives.
Bethany Banks joined the government as a Presidential Management Fellow in 2011, and served as a Foreign Affairs Officer in the Office of European Political and Security Policy at the U.S. Department of State from 2012-2018, where she advised senior Department officials on critical defense and political-military policy issues, including on engagements with Russia over NATO and U.S. conventional force posture in Europe, preparations for multiple NATO Summits and NATO and OSCE Ministerials, and on conflict issues. From 2018 to 2022, Bethany served on an interagency task force dedicated to managing the risk posed by advanced conventional weapons to civil and military aviation and other targets by terrorist and non-state groups. In addition to serving as acting Director and as Deputy Director managing a multi-agency team, Bethany was responsible for multilateral engagements at all major global organizations, as well as export control policies and related training programs.
Prior to her work with the U.S. government, Bethany worked in the private sector on business capture for a government contractor focused on national security, civil government, and healthcare and public health. She also spent time in academia, including as a Foreign Language and Area Studies (FLAS) fellow studying Russian language and on staff at The Russian Review, the premier peer-reviewed journal in Russian studies.
Bethany Banks earned a Master of Arts in Russian, East European, and Eurasian Studies from the University of Kansas, in Lawrence, KS, and she graduated from the George Washington University with a Bachelor of Arts in International Affairs.